Branvative Blogs

  Many businesses believe SEO success comes from optimizing individual pages. They focus on ranking one service page, one blog, or one keyword at a time. While page-level optimization still matters, Google’s modern algorithms evaluate websites far more holistically. Today, real authority is built at the domain level , not at the page level. Pages benefit from authority, but they rarely create it on their own. This shift explains why some websites rank new pages almost instantly while others struggle despite strong on-page SEO. This blog explains how domain-level authority is built, why Google prioritizes it, and what businesses must do to strengthen it. Why Page-Level SEO Alone Is No Longer Enough Google no longer evaluates pages in isolation A well-optimized page on a weak domain struggles to rank A moderately optimized page on a strong domain often ranks faster Core updates increasingly reward trusted domains over individual pages This change reflects Google’s ...